Antidrug Information Campaign Be Real
This Informational Campaign is supported by the “Youth Drug Awareness Raising Project”, funded by the Bureau of International Narcotics and Law Enforcement (INL) at the Embassy of the United States in Georgia. The project is implementing by the UNICEF Georgia and Bemoni Public Union.
The overall goal of the Project is to raise awareness among young Georgians about the importance of a healthy lifestyle and the dangers of drug use. The primary target audience is adolescents and young adults aged 14-24. This primary audience will be segmented in 2 age groups: High school-age adolescents (approximately ages 14-17), and university-age young adults (approximately ages 18-24). The secondary target audience will be the representatives of the micro-social environment of adolescents and young people: their parents, caregivers, other influential adults and the general population.
Name of the Campaign: Be Real
Slogan of the Campaign: Enjoy Sobriety
The Main Message of the Campaign: “Drugs are the dangerous surrogates of the natural pleasures. Escaping to another reality via drugs is an attempt of the person to avoid any pain or discomfort. This method of the restoration of psychological comfort creates the illusion of problem solving and causes pleasant emotions. But such method of coping with reality gradually attracts the individual and he loses freedom, then – health and, finally – life.
Enjoy sobriety! Face the reality, make merry; be involved in a cheerful dance of life! Life is very close, you should only reach out and if you have the ability to dream, it means that dreams come true. So, be free, happy, full of life and be real!”
The campaign will be consisted of:
1. a campaign website www.bereal.ge
2. a campaign Face-book site facebook.com/bereal.ge
3. a campaign blog - for parents and other influential adults blog.bereal.ge
4. three public service announcements (PSAs)
5. Resource materials (leaflets, posters, plastic bags)
6. a telephone information/counseling line
7. e-cards and a face book photo campaign
8. various public relations activities (public events)
9. youth peer education campaign - peer leaders will be targeted, selected and trained as peer educators to inform and encourage others in their social network to adopt healthier lifestyle choices, particularly in relation to drug using behaviors.